This study distinguishes between the influence of information source and information channels\non the information choice strategies of the Arab tourists in Malaysia. It employed a survey\nresearch approach. Primary data was used for the study with questionnaire as the survey\ninstrument. 358 Arab tourists in Malaysia were used as the research subjects for the study. The\nvarious hypotheses for this study were tested using the smartPLS analysis technique. The finding\nof the study revealed that both information source and information channels factors significantly\naffect the information choice strategies of the Arab tourists. Thus, our study concludes that\ninformation choice strategies are individually determined by the information source and\ninformation channels. This finding raises important question and direction for future inquiry.
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